In senior kindergarten, our son’s teacher started the year by playing a specific song at the start of the school day.

Later, she told me that she’d only planned on playing it a few times.

But, the kids loved it so much that they asked for it every day!

The song?

It went like this…

The A bone’s connected to the B bone.

The B bone’s connected to the C bone.

The C bone’s connected the D bone.

I think you get the idea…

Although Ms Elkins joked that she heard the song in her sleep, her strategy to introduce the JK kids to the alphabet worked.

Not only did they learn the alphabet very quickly – many of them started reading earlier than average that year!

Now, you might think I’m sharing this story with you because I want to emphasize the power of repetition… but that’s not it.

It’s the lyrics that are related to the topic – and I’ll come back to them in a minute.


You might be wondering why this is so important.

Well, just like the A bone is connected to the B bone, the way you do your best work is connected to how you design and structure what you sell.

And, when you design your offers in alignment with the real you, then you don’t have ever have to pretend to be someone you’re not.

Which is a great reason to pay attention to how you prefer to work! Wouldn’t you agree?

But there are more reasons – 3 more, actually. And they’re BIG and they’re IMPORTANT.

The way you structure your offer(s) is also connected to 5 core business elements.

And these 5 elements are connected to …

I explain it all in this short video.

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