Early on in my days as an entrepreneur, I had high aspirations when it came to marketing. Mistakenly plugged into other people’s dreams of having a 6 figure business, I ran full steam ahead into some very intense and elaborate marketing strategies.
Within 6 months of each other, I’d organized two virtual summits – the first with 12 guests and the second with over 20 guests. I don’t know if you know this, but there’s a LOT involved in offering a summit – from finding, scheduling, and interviewing guests, to editing the interviews, to setting up the back end of the summit website, to marketing it, etc. etc.
I drove upwards of an hour both ways to attend networking meetings at least once a week, if not more.
At one point, I even had a podcast. And although I LOVED interviewing my guests, it was time-consuming on the back end. The tediousness of turning the interviews into blog posts sucked me dry.
There’s no doubt about it – I worked HARD to market myself.
Unfortunately, I didn’t reap the rewards of all that effort.
And eventually, not only did I become physically (and emotionally) drained, I dreaded the thought of doing anything that remotely resembled marketing.*
Fast-forward to 2019.
Despite understanding what went wrong in those early days on an intellectual level, I realized that I was still holding back when it came to marketing myself.
I wasn’t super excited to do it and I felt apprehensive. I could tell that I was still a little “turned off” at the thought of it.
Looking back, I can see that I’d adopted my own personal stigma when it came to marketing:
- it was hard
- it felt bad
- it was complicated
So I began to wonder – what would it be like if I could fall in love with marketing?
I wished I could “do” marketing in a way that didn’t feel like I was doing it at all.
I dreamed of not even having to market myself at all.
And eventually, it hit me. If I was going to have all that – and more – I needed to re-define marketing – not only for myself – but for other purpose-driven entrepreneurs, too.
As soon as I shifted what I understood marketing to be, it was like a weight lifted off my shoulders.
I know that’s so cliche – but it’s literally how it felt.
I felt free.
Before I knew it, I was excited and energized to market my business again, even if I didn’t know all the details yet.
Shift How You Think About Marketing
I’ve already shared all the reasons why it’s important to re-define marketing, but in the video below, I suggest a different way to think about it – one I hope you’ll find simpler and much more appealing!
When you’re finished watching it, come back and tell me – yes or no?
Does thinking about marketing in this new way make it feel more appealing and less overwhelming?
Leave your answer in the comments.
Is your marketing doing the heavy lifting for you?
If it’s not, you’re likely getting tired of working so hard.
I have a mini-training just for you.
It’s about 15 minutes long. There’s no opt-in required.
Go ahead and click the button – then press play.