When you’re not making as much money as you need, it doesn’t take long before you start to feel pressure to make more sales.

Whether your sales are up and down like a yo-yo, you’re marketing but no one’s buying, or your offers are sitting on a shelf collecting dust, the longer it takes to see improvement, the more that pressure builds.

Here’s a look at what can happen when you’re struggling with sales and you’re having trouble figuring out how to improve your situation.

pressure to make sales

Common reactions when you feel pressure to make more sales

Here’s what can happen when you need to make money quick.

1 ⎮You resort to unethical tactics

I know you won’t want to.  And under any other circumstances, you wouldn’t.  But when sales aren’t coming in and you’ve got bills to pay, you may end up feeling like you have to do something – anything – to get people to buy from you.  So maybe you resort to tactics like false scarcity or FOMO to try to increase your sales numbers.  

Not only will these kinds of moves leave you feeling bad inside, they likely won’t work.  People can sense when you’re not being honest.  And you’ll be right back where you started from – but maybe even more desperate than before.

2 ⎮You go on the hunt for a magic bullet

When you try everything you know to bring on more clients and customers, it’s natural that you’ll start to look anywhere and everywhere for a solution to your problems.  A magic bullet would be nice.

Since money’s tight, Google becomes your best friend.  You read blog posts, download a bunch of freebies and even webinar-hop.  All to try to understand what you’re doing wrong.  Or what you should do instead.  

This piecemeal approach to problem-solving only leaves you feeling more confused and overwhelmed.  You end up deep down the rabbit hole –  no closer to an answer – or more sales. 

3 ⎮You start to doubt yourself

While you may be amazing at what you do, when you’re not able to make as much of an impact as you’d like through sales of your programs, services and products, you may start to wonder if you’re cut out to be an entrepreneur.  

As your confidence wobbles, you may go into denial, and keep busy with other tasks.  Like checking social media, answering emails, and organizing files.  Because if you do those kinds of things, you’re still in business, right?

Or, you might spend a lot of time on the couch in your pj’s, getting caught up on Netflix shows.  Just saying.

4 ⎮You say yes to misaligned clients and customers

When you need the money, it’s not a stretch to imagine that you’ll start to take on clients and make sales to customers that are less than ideal.

It could mean that you agree to work with someone in the evenings when you usually stop working at 3 pm. 

You may give a discount to someone who “can’t afford” your course or program, just so you can have some money come in.

Or you take on work that you really don’t enjoy and swore you wouldn’t do anymore.  Even though you’re good at it.  But only because someone is willing to pay you to do it.

under pressure to make sales

I think you would agree

None of these reactions feel good.

Instead of feeling like you have no choice but to:

– cross the line

– look for the answer in other people’s secrets to success

– spend your days streaming seasons of The Crown

– take on clients or do work that makes you miserable

Why not get to the root of the problem?  Come to class! 


It’s not what you think.

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