Frequently Asked Questions
Why do you call yourself a Business Coach and a Marketing Strategist?
Because I enjoy doing both! Rather than feel like I had to choose one or the other, I call on each skill set as needed.
When I wear my coaching hat, I get to take a holistic view of your business and look at a broader range of issues and challenges.
When I’m in marketing mode, I’m really dialled in on how best to support you to promote and sell your services and products.
I’m able to switch back and forth really easily and don’t get hung up about which I’m using at any given time. You’ll get the best of both worlds when we work together.
Who do you work with?
I specialize in working with purpose-driven entrepreneurs — those folks who run businesses that make the world a better place. Often, they’re fed up with all the hype and hustle that comes along with marketing a $6 or $7 figure business. It’s just not them. I tend to attract introverts, empaths, artists and other sensitive souls who appreciate a calm and gentle approach.
If that doesn’t sound like you, no worries; while this is my specialty, those aren’t the only people I work with. Let’s chat briefly so I can better understand you and your business. From there, I can either refer you to a trusted colleague who would be a better fit for your business. Or if we’re a good fit, I can discuss next steps with you.
I’m based near Toronto, Canada, but work with entrepreneurs across the globe.
What is a purpose-driven entrepreneur?
I define a purpose-driven entrepreneur as someone who has a strong desire to do meaningful work while making a difference in the world through their business. That might mean you started a nonprofit, or it might mean your for-profit business is deeply dedicated to a certain mission that gives back to the world. Not sure if your business falls in the “purpose-driven” category? Let’s chat and see.
What happens on a Clarity Call?
A Clarity Call is essentially a conversation where you get to share information about your business and what challenges you’re facing with me. I’ll offer some initial feedback and point you in the right direction as to how I might help.
If we’re a good fit, I’ll tell you the next steps for working together and work out all the details. If not, I will refer you to another resource.
You’ll also have the opportunity to ask me questions about what it’d be like to work with me, myself, and anything else you’re curious about.
What is the Alignment Grid™?
The Alignment Grid™ is a tool created by Beth A. Grant to help you understand your personality — specifically your innate problem-solving and influencing styles. You use the grid to better understand your Square(s), where your problem-solving and influencing styles meet.
I’m one of a handful of people certified to use the Alignment Grid™. I use it to help my clients understand how they work best, and we integrate that knowledge into our work together. It’ll make you feel more confident and at-ease with your decision-making.
Want to see what it’s all about?
What goes into your pricing?
1⎮The years of education and expense I’ve put into becoming a professional, experienced, well-trained coach and strategist.
2⎮The time and lived experience I’ve invested into becoming a trusted-resource who knows exactly what it takes to build and grow an impact-driven business.
3⎮The level of knowledge, personalized service and attention I provide to my clients. I work with only a handful of people at a time and that means I get to be very generous to you with my time and my heart.
What is your background?
I began my own business in 2014 after graduating from an ICF certified coaching program. I’m the only person in Canada certified to use the Alignment Grid™ in their business. I also have a bachelor’s degree in family and social relations, and a master’s degree in public health education and promotion.
And once upon a time, I completed a yoga teacher training program – you’ll find I carry through a lot of yoga philosophy in my approach to business.
I’ve always seen the potential in people, even when others don’t. I give a lot of credit to my kids for reinforcing my belief that everyone is an individual with unique gifts and quirks to offer the world.
Have more questions?
I have more answers! Reach out and ask away, my friend.