Don’t Ask Me Why

Don’t Ask Me Why

There’s a little guy who lives on our street – I’d say he’s a 5-year-old bundle of curiousity. I’ve got a soft spot for him because he’s smart as a whip and if I’m honest, he reminds me of our son when he was that age –...
What to Do If Your Marketing Isn’t Working

What to Do If Your Marketing Isn’t Working

Ever wondered what to do if your marketing isn’t working?​ If you asked me for my thoughts on the topic, here’s what I’d suggest. STEP ONE Decide how important it is for you to resolve your marketing challenges right now. To do that, answer this...
Shift How You Think About Marketing

Shift How You Think About Marketing

Early on in my days as an entrepreneur, I had high aspirations when it came to marketing. Mistakenly plugged into other people’s dreams of having a 6 figure business, I ran full steam ahead into some very intense and elaborate marketing strategies. Within 6...
What Are You Really Selling?

What Are You Really Selling?

Have you seen the movie Promised Land? I watched it this weekend. It stars Matt Damon and John Krasinski. Matt Damon plays Steve Butler, a corporate salesperson that goes around to struggling rural towns buying the right to drill for natural gas on their land. At the...
How Well is Your Marketing Working For You?

How Well is Your Marketing Working For You?

If you’ve ever been to see a doctor or other health care professional about anything that involves pain, you’ve likely been asked to rate it on a scale of 1 to 10, where 1 = no pain and 10 = the worst possible pain. The “pain scale” serves as a...