Awhile ago, we agreed to take care of a 6 month old German Sheppard while his humans went on vacation. We knew the task would have some challenges, but the thing we found the hardest to manage was our dog’s reaction to The Young One (TYO.) 

He had no patience for him.

I took this picture from our bedroom (I may have escaped up there for a break) because aside from when TYO was napping, it’s the one and only time they co-existed in peace. 

Desperate to play

You see, TYO was full of energy and desperate to play. Our dog is, well, how shall I put it… more in the retirement phase of life, and had no interest in entertaining him! 

Notice how TYO is trying to get our dog’s attention?

That’s what it was like the whole time he was here.

It would start innocently enough. He’d follow him around.

“Hey there… Wanna play?”

When polite didn’t work, he’d try to gently paw him to initiate some play time.

“How ‘bout now?”

Then he’d get in front of him – like, right in his face.

“Um, I’m here, ready to chase you. Can’t you see I want to hang out with you?”

Each time, our dog responded with a fit of horrendous high-pitched barking that I’ve never heard before and hope to never hear again.

Despite the “stay-away-from-me-I’m-too-old-for-your-nonsense” barks, TYO would simply look at him with his head turned a little to the side, as if to say, “What’s that? Did you say maybe later? Like now later?”

And he’d ramp up his efforts even more, until one of us would finally corral him to go outside.

TYO wanted our dog’s attention so darn much.

And he had the determination and energy to keep on trying to get it, even when it clearly wasn’t working!


As solopreneurs, we are also tasked with the challenge of getting others’ attention – ideally that of our target audience and potential clients.

You’ve likely heard that in order to establish yourself in business, you need to be visible. And to be able to grow your brand, you also need to get in front of more people.

Oh visibility.

There’s already lots of talk about the fear associated with being visible.

I’m choosing to talk about it from a different, less discussed perspective.

What if you (a little like TYO) are working your tail off to show up and stand out in the sea of similar, and all that effort just doesn’t seem to pay off in the way you expected?

It’s frustrating. Defeating even. And probably prompts you to try harder too.

You can probably see how, over time, it could lead to a “visibility burnout.”

Because (unlike TYO, with his boundless energy) it is physically, mentally, and emotionally draining to try so hard and not get the results you want.

Maybe you can relate?

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